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For Immediate Release

SAN DIEGO, CA (November 3, 2004) The country’s top law cartoonist, Stu Rees, has teamed up with a well-known technology firm to offer time-starved lawyers and other legal professionals a unique assortment of topical and humorous cartoons, each customized to fit the users’ unique characteristics.

The full-color cartoons, each personalized instantly with the professional’s name, legal specialty and/or firm name, may be printed on a variety of products for the office and home, such as T-shirts, coffee mugs, prints, and mouse pads. The products make great collectible gifts for attorneys and their firms, clients, or colleagues. Soon, Stu will be offering image downloads for publications and PowerPoint presentations.

"Buying a gift for a lawyer can be very difficult," says Stu. "Incentive Media’s Prevario™ personalization technology makes it easy and even a little fun." Incentive Media has already deployed the technology on behalf of Nickelodeon, Cartoon Network, NASCAR drivers, and others.

Based in San Diego, Harvard Law graduate Stu Rees launched his Stu’s Views cartoon three years ago to both critical acclaim and commercial success. But the new personalization service goes beyond the traditional role of artist and audience. "We’re doing something special – giving readers the chance to create their own caption and be part of the joke!" says Stu.

Custom Stu’s comics are currently available at http://custom.stus.com, and will soon be available from many popular gift websites, journals, Bar Associations, and others attracted to Stu’s generous affiliate revenue program.

Incentive Media’s proprietary Prevario™ technology has been embraced by dozens of manufacturers and marketers seeking to leverage sponsorship investments and connect with individual consumers, clients, and customers. Prevario allows for the on-demand personalization of virtually any image, from real estate and scoreboards, to celebrity spokespersons, athletes, actors, race car drivers, and children’s cartoon characters.

Put simply, Stu is the lawyer for cartoonists and the cartoonist for lawyers. In addition to publishing Stu’s Views, Stu is an entertainment lawyer who represents more than 100 cartoonists at the major newspaper comic strip syndicates and several hundred more cartoonists at greeting card companies, on the internet, and with small publishers.  

Stu graduated cum laude from Harvard Law School in 1997. He co-created weekly cartoons for the law school newspaper.

Online press kits are available at http://www.stus.com/presskit.htm.

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